Brand and Content Manager at Tourism New Zealand, Auckland

Mō tēnei tūranga mahi | About this role

• Full Time, Permanent
• Based Auckland

 Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.

What will you be doing | Ngā whainga 

We are seeking an experienced Brand Marketer to join our award-winning Brand team.  Reporting to the Senior Brand and Content Manager you will support in the creation of brand content to drive appeal and preference for destination New Zealand, as well as taking a leadership role within the organization on our brand guidelines and codes to uphold the integrity of our brand - 100% Pure New Zealand

You will be the gatekeeper for the Tourism New Zealand world class 100% Pure New Zealand brand while implementing our Tourism New Zealand Brand strategy across all of our offshore markets.  You will manage all our branded assets which include logos, moving and still images, design systems, brand guidelines and play a key part in our exciting brand evolution. You will be responsible for producing global content across multiple channels with our production partners and ensuring the correct licensing and copyright information for all of our photographers, production companies and talent ensuring consistency to our approach.  You will also support in the management of the Brand team budgets and finance responsibilities.

What you will need | Ngā pūkenga mō tēnei tūranga

We need someone who can hit the ground running!

• Experienced in brand marketing and creative development as well on the production side of marketing by having managed and coordinated still and moving content shoots. 
• You'll need at least 7 years brand marketing experience.
• Be digitally savvy and know the power of still; moving and written digital content has in telling a story.
• Able to communicate with stakeholders at all levels.
• An accomplished administrator by effectively coordinating across all facets of the Brand Team.
• Have good general knowledge of New Zealand and a passion for destination marketing. 
• A full driver's licence and the ability to travel as you'll be travelling to some of New Zealand's most unique and spellbinding spots.

Maori culture is an integral part of New Zealand and of Tourism New Zealand, therefore a willingness to embrace Te Ao Māori including basic Tikanga and Te Reo Māori will be essential.

Sound like you | Māu rānei

This is a very cool opportunity where you will be play a key part in the next phase of our brand story and be involved in a range of exciting projects.  

We are a close-knit marketing team that is committed to doing extraordinary thing's.

Our Brand team embraces a flexible working arrangement, which means balancing time working in the office and working from home.

How to Apply | Me pēhea te tuku tono

Please send us your cv and covering letter. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers portal.

Applications close: Monday 13th February