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Senior Marketing Specialist

Inland Revenue Department
Job Category:
Communications, media, & marketing
Job Type:
Posted Date:
Closing Date:
File Attachment:
JE1189-senior-marketing-specialist.pdf (PDF, 498KB)
Job Specification

Employer Website:

Job Description

Design and implement creative and engaging, data-driven campaigns that resonate with our customers


  • 12 month parental leave cover
  • Digital DM savvy and critical thinking essential
  • Wellington based


Like many, you pay your tax, possibly contribute to KiwiSaver and are looking forward to the day you've fully paid off your student loan. Maybe you already have!  This is your opportunity to bring your marketing savvy and analytical prowess to connect with other NZ'ers across the country and abroad, to ensure we're helping customers get their taxes and entitlements right from the start.


The award-winning Marketing team here at IR create clever marketing and communications campaigns addressing areas such as social support, tax refunds, under the table cash payments, and Celebrate Paying Off your NZ Student Loan.  One of our Senior Marketers is going on parental leave soon, so we need your capable hands for the 12 months she's away.


About the role


As one of the senior members of the Marketing team, you'll play a key role in:


  • Understanding and, importantly, delivering complex customer campaign strategies and plans that align with our broader marketing programme.
  • Bouncing ideas, sharing thoughts, and providing feedback with the team. Your wealth of experience brings insight and perspective; your curiosity asks how we can explore the options, or try another approach to get the desired outcome.
  • Influencing and connecting across IR.  Internally you'll be working with the broader Marketing & Communications group, as well as with Customer Segment SME's and leads. There will be some external agency engagement; you're the one who brings the strategy with a clear target market and channel approach, then drives the project through. 


What you'll need to bring to the role


  • Proven experience delivering data-driven marketing strategies and campaigns.
  • Proficiency in influencing behaviour across a range of segments. This role is strongly customer-centric, so you need to know and understand the best approach to achieve the ideal outcome.
  • An appreciation for good analytics and rigour.
  • A delight in what you do.
  • Previous experience working in a Marketing team in a large, complex organisation is highly advantageous.


Come join us! Make your mark at a time where there's challenge to thrive on, where you'll have input into our future and be a part an evolving Inland Revenue.


How to apply


Apply online below, attaching a copy of your CV and cover letter outlining the skills and experience you will bring to this position. For further information please contact Erina Jamieson (Recruitment Advisor) on 04 890 0450.


Applications close 5 pm, Thursday 26 April


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