Director Marketing and Brand at Education New Zealand, Wellington

Mō tēnei tūranga mahi | About this role

Ko wai mātou - Who are we

At Education New Zealand Manapou ki te Ao (ENZ), our purpose is to take New Zealand's education experiences to the world, delivering enduring economic, social, and cultural benefits. We are a global government agency that partners with local and international stakeholders to grow the value of New Zealand's international education sector. 

Our vision is bold, to more than double the export value of international education by 2034. Through research, insights, and strong relationships, we aim to create a better future for learners, education providers, and New Zealand.

Te āhua o Te Tūrunga - The nature of the position

As Director Marketing and Brand, you will lead the global brand and marketing strategy that brings New Zealand's international education story to life – ensuring it is visible, competitive and compelling across priority markets worldwide.

This role is ideal for a progressive brand and marketing leader with deep global experience and a broad, modern skill set. You will work confidently across brand strategy, integrated campaigns, digital, marketing technology, audience engagement, and data and insights. Your focus will be on shaping end‑to‑end marketing impact rather than operating as a narrow specialist. This is a rare opportunity to influence how New Zealand shows up on the global stage.

As an inspiring leader, you will build, motivate and sustain a high‑performing brand and marketing team, fostering collaboration, empowerment and continuous learning. You will work closely with internal leaders, international markets, agencies, sector partners and the wider NZ Inc network to deliver coordinated, high‑impact marketing that amplifies New Zealand's presence globally.

If you thrive among passionate people and are driven to deliver meaningful impact, we'd love to hear from you.

Ngā tino Pūkenga/Wheako - Essential skills/experiences for the role

To be successful in this role you will have:

• 10+ years' experience in global marketing and brand roles
• Extensive experience developing and delivering brand strategy and integrated campaigns across multiple international markets
• Demonstrated ability to lead brand and creative development to a best‑practice standard, ensuring content and campaigns meet the needs of diverse audiences.
• Senior public and / or private sector experience
• Experience working in an international marketing team preferred
• Experience leading and developing high performing teams
• An understanding of why Te Tiriti is important to Aotearoa New Zealand and its connection to daily work.

The remuneration band for this role is $160 – $190K.

Te tono - How to apply

To view the position description and to apply, please visit our careers website: careers.enz.govt.nz.

Remember to attach a covering letter that outlines why you are interested in the position and your CV which highlights your skills, knowledge, and experience relevant to the role.

Please indicate in your application that you are legally entitled to work in New Zealand.

Applications close at 9.00 am Monday 20 April 2026

We will be reviewing applications as they are received and may begin shortlisting suitable candidates prior to the closing date. If you are interested in this position, please apply as soon as possible.